Mercedes-Benz: car brand,salon for sale or for pickup?
I confess a secret: I’m looking for a new car :). It is clear that the marketer even in this pleasant fact bored to search the car “just because”, so I decided to combine business with pleasure and go through a number of salons in the Metropolitan highway Kyiv as palmystery-shopper, and in parallel to get acquainted with a number of selected brands. Without going into too much detail, I would like to share marketing and sales considerations in the context of the current situation of the market and its poor microopto.
As a marketer, I understand the desire of manufacturers and their dealers Continue reading